March 19, 2021
On the way from Clyde to Lake Tekapo, we stopped in at the Omarama Clay Cliffs. As we have travelled around New Zealand, we have often thought how certain parts remind us of other countries. Consequently, our suggestion for an effective New Zealand travel ad campaign would be to show photos of New Zealand that appear to have been taken in other countries. For example, the ad would show a photo of Milford Sound and underneath say “Norway? No. New Zealand” “New Zealand, the world in one country”. In our campaign, the Omarama Clay Cliffs would stand in for Cappadocia, Turkey.





With its azure blue waters, Tekapo is,undoubtedly, one of New Zealand’s most beautiful lakes. The name derives from the Maori words, taka (sleeping mat) and po (night) and translates to “leave at haste at night”.






On the edge of Lake Tekapo is, perhaps, New Zealand’s most photographed church. The Church of the Good Shepherd was built in 1935. It is an appropriate name for a church built in the middle of sheep country.

